For our 65th anniversary, Grado Labs had its first major redesign since being founded in 1953.
Saying that our family puts sound first has never been just a marketing phrase. As long as the headphones and cartridges we build sound like we want them to sound, it never really mattered what the box looked like. The box doesn’t change our sound, but that doesn’t mean it doesn’t deserve some thought after six decades. For our 65th year, we decided to give our branding and packaging some attention with the help of the local High Tide.
“We’ve spent 65 years perfecting our sound, let’s spend some time polishing up our edges.”– Jonathan Grado and the sentence that convinced his dad to let him do this