They don’t advertise, not one cent. They don’t upgrade much, using the same old equipment in the same old building. And they even make their headphones by hand.
So why are they such a success in the digital age?
It’s Unthinkable.
This might come as a surprise, but we like audio. We have for nearly 65 years. So when an audio-only podcast comes along and asks if we’d be a guest, we’re happy to say yes. Jay Acunzo and his Unthinkable podcast came for a visit, and wanted to know how a company that focuses on slow growth and zero advertising can live in the digital age. You can listen to the whole podcast above or here.
