In Jonathan Grado’s never ending mission of putting “Grado” on almost everything that he owns, he had made a few stickers for himself about four years ago. The stickers were noticed in some photos and people asked where to get them, but other than that we never really publicized them. Just like the Grado sweatshirts, they were made just for the family in the beginning.
Recently though, the company that actually prints them, Stickermule, took notice and saw we hadn’t paid for advertisements or sponsorships since 1964. This piqued their interest and they asked If we’d let them do a case study on us and how much we focus on word-of-mouth.